Over the course of his long and impressive career, Gunawan Jusuf has led the Sugar Group Companies to enormous growth when it comes to many products, not the least of which is Gulaku, a premium refined sugar product that has become a household name all over Indonesia. That’s not the only product, however, of course; just the most popular. As the CEO of the Sugar Group Companies, the very accomplished Gunawan Jusuf has the duty of overseeing the operations of a diverse collection of companies that grow and refine sugar and produce a wide variety of sugar products that are among the most popular food products in all of Indonesia.
He has done a great job of marketing the brands the Sugar Group Companies produces, but it is perhaps Gunawan Jusuf’s ability to make sure that every employee, subsidiary company and the various offices and plants are all working together that mark his greatest accomplishment as Sugar Group Companies’ leader. It’s relevant to note that the Sugar Group Companies isn’t actually one single entity. It’s a collection of individual businesses that have to work toward a single profit goal. That means Gunawan Jusuf must always be certain that every one of these companies all work in sync. While they operate a great many plantations and refineries that are located throughout the island nation of Indonesia, as well as more than a dozen offices located all over the country.
A few years ago, Gunawan Jusuf wrote and published a book entitled “Blue Gold.” This book featured a frank discussion regarding the relative scarcity and the high value of water as our most important and valuable commodity. He wrote it because he understands better than most that water is critical to human life and business.